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Avalon Leisure's Values

Avalon Leisure's vision is to be a successful, ethical and socially responsible company and commit to ‘Achieving commercial success in ways that honour ethical values and respect people, communities and the natural environment’.

We will achieve this by ensuring that People, Communities and the Natural Environment form the heart of our culture and values.

We will measure ourselves against clearly defined policies, standards and systems, against which we will regularly review our progress, seeking to continuously improve both our standards and our performance.



1. We value our customers and aspire to providing service excellence.

2. We work effectively as a team and are committed to developing all individuals to reach their potential.

3. We take the health and safety of our customers and team members seriously.

4. We take pride in being an ethical company, with team members appearing and behaving in a respectful and professional manner at all times.


5. We provide a comprehensive range of sports, health and fun activities to improve the quality of life of our communities.

6. We play a full and active part in our local communities, building partnerships to achieve mutually beneficial objectives.

7. We are committed to effective strategic business planning, and setting clearly defined standards through which we and our stakeholders may measure our performance and improvement.

8. We communicate effectively with customers and value feedback as a means of continuously improving our service and providing value for money.


9. We seek to reduce energy consumption and emissions through good practice and by incorporating technological advances whenever possible.

10. We seek to use sustainable, recyclable resources wherever practicable to reduce our ‘carbon footprint’ and encourage our customers and suppliers to engage in similar practices.