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About Us

Avalon Leisure currently manages three leisure centres located in Frome, Wells and Street on behalf of Mendip District Council, and in partnership with Western Community Leisure. We also manage a private fitness centre in the grounds of Farrington Golf and Country Club, Farrington Gurney.

logoFounded in 1996, with a management buy out of Strode Swimming Pool and Fitness Centre and Wells Leisure Centre, Avalon Leisure has gone from strength to strength over the past 14 years and developed a reputation as the foremost independent provider of leisure management solutions in the South-West of England. A key element of the philosophy behind developing such a company is to create long term partnerships with clients in order to provide a specific service, tailored to suit their needs.

Demand for leisure facilities and activities is growing, and people are becoming more aware of the benefits of a healthy lifestyle and are better informed on the different activities available. However, providing the best leisure facilities possible is only the first step in developing customer satisfaction, and Avalon pride ourselves on going beyond simply offering the minimal required to get by - we like to develop a bond with each one of our customers and ensure that their use of our facilities leaves them feeling 100% satisfied.

Our Values

Although it is difficult to summarise everything we do in a few short phrases, we believe the following statements provide a clear understanding of the Values we hold dear.  These have been determined and agreed by Team members across all sites and posts, and not just by the marketing department!

  • We provide centres where customers and team members can enjoy themselves.
  • We clean and maintain our facilities and equipment to the highest standards.
  • We take pride in appearing and behaving in a professional manner at all times. 
  • We value customer feedback as a means of continuously improving our service. 
  • We communicate effectively with customers and each other. 
  • We value our team members and are committed to developing all individuals to reach their potential. 
  • We work effectively as a team. 
  • We play a full and active part in our local communities. 
  • We are committed to effective strategic business planning. 
  • We build partnerships to achieve mutually beneficial objectives.